Azure, AWS,  Google Cloud Which One?

by Cesar Contreras


AWS, Microsoft Azure and Google Cloud Platforms are the three biggest services in the public cloud computing industry.

To choose the right cloud provider in today’s environment has become a tough task. This is because of the number of providers and the many similarities that are shared. The most popular services are AWS, Google Cloud, and Microsoft Azure. IBM Cloud and Alibaba follow behind but the market share is dominated heavily by the top three services.

The products that these companies offer are:

  • Software as a Service (SaaS)
  • Product as a Service (PaaS)
  • Infrastructure as a Service (IaaS)

We can divide these products into the categories of computing, databases, analytics, networking, mobile, developer tools, management tools, IoT, Security and enterprise applications. There are plenty more services that are offered by these companies but usually, they are based on specific needs for certain companies or industries.

The most attractive offers from public cloud providers and commonalities are:

  • Self Service and Instance Provisioning
  • Auto Scaling
  • Security
  • Compliance
  • Identity Management

Now that you know more about what are the main public cloud services let’s revise what are the key elements that make each of the 3 biggest players unique:

Google Cloud

Google Cloud is a collection of Google’s computing resources. It is called a public cloud because they have a special set of services that make it available to everyone willing to dive into the documentation and have a dedicated budget towards it.

Some key facts about Google Cloud are:

  • Fully protected, intelligent, and responsive IoT data
  • Powers YouTube and Google Apps
  • Offers the best data encryption authentication, and validations
  • Emphasizes on big data tool suites

It’s true that Google Cloud is falling somewhat behind Azure and AWS in growth. However, they compensate their weaker points with top-notch cybersecurity granting you and your projects the same enterprise level of protection.


AWS Is a secure cloud services platform. Amazon likes to say that they offer to compute power, database storage, content delivery to help the business scale and grow.

AWS has been around since 2006, is the oldest public cloud platform on the block. With more time to iterate, we have seen AWS rise to the top and become the first seat at the moment.

Some key facts about AWS are:

  • Offers 140 services across computing, storage, analytics and networking
  • Provides services for Netflix and AIRBNB
  • Has extensive and mature offerings
  • The steep learning curve and difficult to work

15 years of enterprise infrastructure is the foundation and main strength of the AWS services. The dedicated teams at Amazon are constantly working towards the improvement of the platform building on top of the already strong base of information and technology that makes Amazon great.

Microsoft Azure

Microsoft Azure is a set of cloud services to help your organization to build, manage, and deploy applications on a massive, global network using your favorite tools and frameworks.

Formerly known as Windows Azure, Microsoft Azure is the premiere flagship cloud computing service from the technology giant. It operates as a SaaS (software as a service), PaaS (platform as a service), and IaaS (infrastructure as a service) and offers over 600 different services with support for a wide variety of systems and programming languages.

Some key facts about Microsoft Azure are:

  • 95% of the Fortune 500 companies use Azure
  • Excels in the speed of deployment and scalability
  • Seamless integration with SAP, Salesforce, Oracle, WebSphere
  • Intuitive Dashboards and Data visualization

The main advantage granted by Azure is speed. When looking for speed of deployment, there is no better option, it also excels in operation and scalability speed. You’ve got to recognize the old phrase “speed of iteration beats the quality of iteration”

Which one to choose?

There are many similarities between the different products. The difference between them lies in experience, the speed of delivery, and solid security. In the end, the only one that ends up winning by the battle of the cloud platforms is you.

The battle for public cloud services is raging across the web. We suggest you pick yours based on speed and performance. For this purpose, there are different things to scale between Microsoft Azure and AWS making the last option Google Cloud. Not because it is inferior, mostly because of the different business objective it pursues in this market.







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