Web Design Terms You Should Know
by Ellen Garcia
Have you ever felt like your developer is talking a different language? Well, that’s because they are. Because of the all the different technical terms developers need to use they tend to forget that it can sound like jargon to the average joe.
These are the 14 web design terms you should know to understand your developers:
- Web Designer: Any professional who performs design functions for a Web site. This can include site architecture, programming, logo design or site layout functions.
- Web Programmer/Developer: Someone who works with a site plan or design plan to program or build, the actual site. Programmers can also be designers.
- Hosting Company: Hosting companies provide the online “address” or location for a Web site.
- Shopping Cart: A Web tool that allows site visitors to select products and make purchases online.
- Landing Page: A single Web page that lists minimal information about a company such as contact information and single product information.
- Brochure Web Site: A Web site that acts as an online “brochure” by providing very basic product and contact information. A very simple site to construct, usually based on a template.
- Banner Ad: A graphic advertisement that, when clicked on, links to another Web site.
- CMS (Content Management System): A tool that allows your business to make changes to Website text and graphics easily, without the use of programming code.
- Domain Name: The “name” or URL of the Web site. Most domain names are purchased from a domain name registration company, such as Advancio.
- Links/Hyperlinks: Linking text or graphics to another location so that when they are clicked, the user is directed to another area of the site or another site entirely.
- SEO (Search Engine Optimization): Making changes to a site in order to increase ranking on search engines such as Google. This can involve textual changes (making changes to site copy), switching graphics to text format and other techniques.
- PPC (Pay-per-click): An advertising method where a company pays for each “click” an ad receives. When ads are clicked, users can be directed to another Web site or a fillable form to provide contact information.
- Pay-Per-Impression: An advertising method where a company pays for each “impression” an ad is displayed. When ads are clicked, users can be directed to another Web site or a fillable form to provide contact information.
- Software-as-a-Service (SAAS): Also known as membership software, allows the member to pay a set monthly fee and license the software from the licensor.